As we all know, a Fashion Week is one-of-a kind fashion event where fashion designers,brands and fashion houses display their new collections to potential buyers. This also gives media coverage and exposure. This event goes on for a week and targets the fashion capitals all over the world.The world capitals of fashion are known for having four distinct styles as well as different audiences. New York is swarming with sportswear and journalists; London shines withslightly futuristic, avant-garde design that attracts younger style-makers; Milan is there forthose who value craftsmanship and over-the-top styles; and Paris is the center of the hautemcouture world, where buyers and industry insiders make some of the biggest deals of the year.
These are the most important ‘fashion weeks’ of our time.
1) PARIS FASHION WEEK
Paris Fashion Week is a series of designer presentations held semiannually in Paris, France with spring/summer and autumn/winter events held each year. Paris Fashion Week is held at venues throughout the city. It is widely considered the most prestigious of the Big Four fashion Weeks (New York, London, Milan, and Paris).In addition to ready-to-wear shows, there are men’s and haute couture shows, which are held semiannually for the spring/summer and autumn/winter seasons. Also, every year,famous brands like Dior, Chanel, Louis Vuitton, Givenchy, and Céline host their shows in historical places such as the Carrousel du Louvre and the Grand Palais.
2) NEW YORK FASHION WEEK
The Council of Fashion Designers of America (CFDA) created the modern notion of a centralized “New York Fashion Week” in 1993, although cities like London were already using their city’s name in conjunction with the words “fashion week” in the 1980s. NYFW is based on a much older series of events called “Press Week,” founded in 1943.It has consisted of numerous branded events, such as Olympus Fashion Week New York and MADE Fashion Week, and many independent fashion productions around town. Producers of New York Fashion Week include IMG, The SOCIETY Fashion Week, FTL Moda in conjunction with Fashion Week Online, Style 360, Art Hearts Fashion, Style Fashion Week,and ASC Fashion week among others.
The economic impact of New York Fashion Week is estimated at $887 million.
3) MILAN FASHION WEEK
Milan Fashion Week is partially organized by Camera Nazionale della Moda Italiana, a non-profit association which disciplines, co-ordinates and promotes the development of Italian fashion and is responsible for hosting the fashion events and shows of Milan. The Camera Sindacale della Moda Italiana, was set up on 11 June 1958. This was the forerunner of the body which subsequently became the Camera Nazionale della Moda Italiana. The events dedicated to women’s fashion are the most important (Womenswear / Milan SS Women Ready to Wear, and Milano Moda Donna being the major fashion shows). The summer events dedicated to men include Menswear and Milano Moda Uomo. Certain shows are not held in conjunction with the Camera Nazionale Della Moda Italiana, including Dolce & Gabbana. The Camera Nazionale Della Moda Italiana has also been sharply criticized by designers such as Cavalli.
4) LONDON FASHION WEEK
Organised by the British Fashion Council (BFC) for the London Development Agency with help from the Department for Business, Innovation and Skills, London Fashion Week first took place in October 1983. It currently ranks alongside New York, Paris and Milan as one of the ‘Big Four’ fashion weeks. It states that it is attended by over 5,000 press and buyers, and has estimated orders of over £100 million. A retail-focused event, London Fashion Week Festival, takes place immediately afterwards at the same venue and is open to the general public. Following increasing numbers of anti-fur protesters, the London Fashion Week held in September 2018 is the first major fashion week to be fur-free.
5) TOKYO FASHION WEEK
Although Tokyo Fashion Week has only been around since 2005, it has created some incredible partnerships with local designers. Keita Maruyama, for example, has been showcasing his work from the very start. American pop singer Gwen Stefani, famous (or perhaps infamous) for her song “Harajuku Girls” praising the everyday fashionistas of Harajuku, was just one of the many non-Japanese designers attending Maruyama’s 2016 A/W runway show.Out of the world’s fashion weeks, those held in Paris, Milan, London, New York and Tokyo are regarded as having the most potential for disseminating information due to their history and the amount of buzz surrounding them. The fashion week held in Tokyo is the “Amazon Fashion Week TOKYO (#AmazonFWT)”. It is hosted by the Japan Fashion Week Organization (JFW Organization) and held twice a year in March and October. Japan’s latest creations are showcased to the world at Shibuya Hikarie and Omotesando Hills as well as other locations in Tokyo. The “Amazon Fashion Week TOKYO” slogan is:
1. To become the gateway for success in the world for new designers
2. To become the starting point for cooperation between designers, manufacturers and apparel retailers.
3. Make Tokyo more fashionable and enjoyable
6) BERLIN FASHION WEEK
The Senate department for Economics, Energy and Public Enterprises has been supporting the fashion industry since 2007 with an annual budget of up to one million euros and a portfolio of comprehensive steps. Each year, at least eight fashion shows of labels from Berlin are financed.Berlin Partner für Wirtschaft und Technologie GmbH has been responsible for location marketing around Berlin Fashion Week since 2007. s.
7) MADRID FASHION WEEK
Mercedes-Benz Fashion Week Madrid, was known as Pasarela Cibeles until 2008 or Cibeles Madrid Fashion week up until 2012. It is the principal platform to promote fashion in Spain. Based in Madrid and often takes place twice a year.
In the edition organized for September 18, 2009 they celebrate the 50th edition of the former Pasarela Cibeles.
8) AUSTRALIA FASHION WEEK
The event was the brainchild of PR consultant and former ski magazine reporter Simon Lock. Launched in 1996, in its debut year the event featured shows by Australian designers including Akira Isogawa, Alex Perry and Wayne Cooper. The event had mixed success; British fashion writer Susan Owens wrote a scathing review dubbing it “Fashion Weak” and writing that 25 broken-hearted designers had thrown away their money. In 2005, event founder Simon Lock sold the event and its parent company Australian Fashion Innovators to the New York-based International Management Group. The deal was rumoured to have been worth several million dollars. Rosemount Estate wineries acquired naming rights from Mercedes-Benz in 2006 and the event was renamed Rosemount Australian Fashion Week (RAFW), but the principal sponsorship passed back to Mercedes-Benz in 2011. Lock worked with IMG for the next five years before departing the company in 2010. In 2011 he was presented with the Australian Fashion Laureate Award, the first non-designer to receive it. At the time he was building a ski hotel in Japan and spending more time with his chi
9) LAKME INDIA FASHION WEEK
It is considered a premier fashion event in India. It is jointly run and organized by Lakmé, and IMG Reliance Limited, where title sponsor is Lakme. The event first took place in 1999. International models such as Naomi Campbell as well as Indian film stars such as Deepika Padukone, Malaika Arora Khan, and Arjun Rampal have participated in it. International labels that have taken part in LFW include Louis Vuitton, Dolce & Gabbana, and Roberto Cavalli. Among Indian designers, Manish Malhotra, Rohit Bal, Tarun Tahiliani, and Ritu Beri have taken part in the event. The event has been responsible for launching the careers of designers such as Sabyasachi Mukherjee. Kareena Kapoor, Jacqueline Fernandez, Priyanka Chopra, Deepika Padukone and Lisa Haydon have been some of the major showstoppers till date.